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3am Ideas asked if we could help Regency Foods Australia rework their old logo.

After meeting with the client a brief was completed and the vision for Regency Foods Australia started to emerge.

The blue and golden yellow had to stay or stay close to the original colours. RFA’s crown needed to remain and not be altered too far away from the original. Halberds solution was to place the modified crown onto a bevelled edge square. This is a modern representation of the wax seal used by royalty.

Client: Regency Food Australia

Category: Logo Design & Branding

Date: July 2017